LCG helps clubs reach out to young families and Generation Z.
This audience is hard to reach through traditional advertising methods or linear entertainment.
LCG can advise on how to enhance previously unused parts of a stadium or existing social areas to create safe, inclusive spaces that will appeal to supporters of all ages.
Safe, inclusive spaces can act as a bridge to introduce social initiatives, such as race, ethnicity, health and well-being programmes, and the promotion of increased participation in active sports.
LCG can also help redress the negative effects of digital exclusion.